Think back – have you ever received (or given) feedback like the below?
“Keep doing what you’re doing. You’re doing great.”
At first glance, this kind of feedback feels positive – but without specifics, it creates doubt rather than clarity.
Team members begin to question:
- Am I actually doing the right things?
- Am I meeting expectations?
- How can I grow if I don’t know what’s working?
And worse—some even start to feel unseen or undervalued.
Why This Matters More Than You Think
We often miss opportunities for growth when feedback is vague—but let’s also talk about the real risks of saying nothing:
➡️ Underperformance goes uncorrected.
If someone’s struggling and all they hear is “you’re doing great,” they’ll assume no change is needed.
This can delay performance improvement, affect team morale, and ultimately hurt outcomes.
➡️ Frustration builds—on both sides.
When expectations aren’t clearly communicated, misalignment creeps in.
Leaders may grow frustrated with a lack of progress… while the employee believes they’re on track.
➡️ Trust breaks down.
When feedback finally is given—often after problems have snowballed—it can feel like a blindside.
Employees may wonder: “Why didn’t you tell me sooner?”
➡️ Retention risk increases.
Top performers crave clarity, challenge, and growth.
If they feel their development isn’t supported, they’ll look elsewhere.
Real Feedback Builds Real Confidence
When you tell someone they’re doing well, explain why.
- What behaviors are driving success?
- What strengths are they demonstrating?
- What impact are they making?
This level of detail does more than praise—it teaches.
It reinforces the right actions and empowers growth.
Consistent, meaningful feedback:
✔ Builds trust
✔ Eliminates guesswork
✔ Encourages growth
✔ Prevents blind spots
✔ Fuels long-term performance
Challenge for the week:
Reflect on the following –
📝 Who’s doing great on your team?
📝 What exactly are they doing that’s working?
📝 Who might need more direction—even if they haven’t asked for it?
Let your feedback be the mirror they can grow from—not a puzzle they’re left to piece together alone.
Have a great day, and remember, you make a difference!
Jennifer
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